A few days ago, I received this ad (below) in the mail. I usually automatically thrown away ads I receive in the mail, but as I glanced over this one, I noticed that it had two images and they were labeled "Girl Power" and "Guy Power." The "Girl Power" image is two women and a man kickboxing, while the image corresponding to "Guy Power" is two women and one man cycling. I was intrigued by the use of "Guy Power" because one often sees "Girl Power" used to denote female strength and unity, but I have never seen "Guy Power" be used in the same way. I was also a bit confused by the images that they chose to include. I understand that include a photo of all women and another of all men would be even more sexist, but I did not understand why they chose to use the slogans "Girl Power" and "Guy Power" with photos that did not particularly correspond with the photos included.
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